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12 brilliant ways to make your award entry really stand out  


First and foremost – you must enter the awards to win an award. Sounds silly, but don’t fall foul of the trap whereupon you think you will enter and then push it to the bottom of your to do list for so long that you miss the deadline. Remember, entries close 11 February at 5 pm.


It’s a bit like dreaming of winning Lotto: before realising the dream, first, you must invest in the ticket. Unlike Lotto, however, luck is not the second biggest determinant of winning an award. 


Of course, as luck may have it, you may be up against a bunch of superstars, but don’t worry! Our top tips will help you sprinkle some magic onto your entry to make it shine a whole lot brighter.  


And judges love bright and shiny things, so here goes: 


  1. Make time to enter 
    Don’t underestimate how long it will take you to complete the award application form. Once you’ve registered on our awards website, you can come back as often as you like to edit and update your entry until 16 January when entries close! 


  2. Enter and follow the instructions 
    Read the instructions, Ts and Cs and criteria carefully and make sure you follow them. Ask a colleague to check what you have answered tallies with the criteria. When you are finished ask another most punctilious colleague to proofread your entry for any errors or omissions. 


  3. Explain What, Who, Why and How 
    Remember the basic questions to answer: What did you do? Why did you do it? Who did it? How did you do it and how did you measure the outcome – make your methodology easy to understand. What was the outcome? Why was the outcome great? 


  4. Tell a great story 
    Make sure you include plenty of measurable data, but also include some anecdotal evidence. It’s always impactful to tell a story and weave the key components together in such a way that it makes a compelling read. In this way you can also inject your personality into your entry and reflect the ethos of your organisation. 


  5. Show your commitment to community  
    Show your level of commitment and involvement with the community you serve. Provide evidence of collaboration with patients, other health professionals and organisations, to achieve outcomes. 


  6. Focus on outcomes  
    If you made things better for vulnerable communities, eg, Māori and Pasifika, show us the numbers, the benefits, the recipe. 


  7. Share your energy and drive 
    Try to convey the emotions and energy that went into your project.  


  8. Persistence pays off 
    Explain the level of difficulty you or your team faced and show how your persistence got you to your end goal. 


  9. No waffle allowed 
    A good story is a punchy, to the point story ‒ don’t bore the judges with jargon and flowery language that goes on for waaaaay too long. 


  10. Embrace change and emerging opportunities 
    Judges love to see someone who has adapted to change and used it to become more creative and effective. 


  11. Everyone loves a statistic 
    Enhance your entry by using graphs and numbers, and make those numbers understandable. Were they just okay or were they mind blowing? Give an analogy or two. 


  12. Use video 
    You know what they say about a picture, just think of what a string of them could do, with metrics and words attached, and a touch of emotion. If you have a good one, include it in your entry. 


If you’ve decided to enter, well done, you’ve taken the first step towards rewarding your team with the attention and recognition their work deserves! Winners can’t expect a Lotto-sized prize, but they can expect to feel a million bucks. 


Whatever the outcome – whether you are a finalist or not – the process of preparing an entry is always a valuable exercise, allowing you to take the time to evaluate your work and its impacts. 

Best of luck.   


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